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Senior Marketing Manager

Arrakis Finance

Arrakis Finance

Marketing & Communications
Zug, Switzerland
Posted on Thursday, April 25, 2024

Arrakis aims to disrupt the current market-making industry by providing the infrastructure to enable every project in the world that wants to launch a token to benefit from non-custodial, trust-less, and automated on-chain market-making strategies. We believe in a world where every organization, from a small startup to a large enterprise, will be tokenized and traded on-chain. For this world, Arrakis is building the tools to create the necessary liquidity to enable this token economy to rival and out-compete the traditional financial industry.

As a Senior Marketing Manager, you will lead Arrakis's brand strategy, campaigns, events, and marketing initiatives to establish Arrakis as the #1 market marker. You will be the sole custodian of the Arrakis brand in the digital space, owning the brand narrative across diverse channels ultimately growing brand awareness, sentiment, and relevance among target audiences.

What you'll accomplish:

  • Strategize and execute Arrakis’ narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Arrakis as #1 market maker
  • Create content both short and long-form that effectively communicates the value of our products increasing awareness, retail sentiment, and demand, working closely with engineers, the design team, and other stakeholders
  • Continually analyze digital media metrics, competitors, and market narratives to identify growth strategies, leading a dynamic and responsive content plan.
  • Identify and source the highest-leverage projects, KOLs and brand ambassadors that we can partner with to amplify our messaging, reach new audiences, and expand into new communities
  • Lead partnership announcements and strategic public relations initiatives to amplify brand presence and cultivate positive media relationships
  • Organize, and execute world-class conference visibility, side events, hackathons, and merchandise
  • Live and breathe crypto Twitter and Discord; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective